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7Mar/210

Slot Machine positioning


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Volumes have been written on this item, and the conflict and discussion about where the "hot" slot machine games are located in a casino are still there - over sixty years after slots were 1st added to the gaming floor in the casinos.

The classic rule is that the best slot machines were installed just inside the main door of the casino; so that fun seekers walking by would be able to see real jackpot winners and be attracted to come inside ... play. Our resolve is that this is definitely no longer the case.

Most of the big name casinos presently are behemothic complexes and you can no longer see inside from the sidewalk, so there is no longer a reason to put the 'loose' slot machine games in close proximity to any doorways.

Another traditional rule is that loose slot machine games are installed on the major aisles in the casinos, again so that more folks could see winning jackpots and be influenced to play. Importantly however, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose slot games.

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