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27Aug/150

Slot Machine positioning


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Books have been written on this subject, and the contention and discord about where the "hot" one armed bandits are installed in the casino are still passionate - sixty yrs after the slots were first installed in gambling dens.

The traditional rule is that the very best slot machine games were installed just inside the main entry of the casino; so that potential players walking by would be able to see jackpot winners ... be inspired to come inside and play. Our belief is that this is no longer true.

Most of the major casinos nowadays are magnificent complexes and you no longer can see inside from the sidewalk, so there's no longer a reason to position the 'loose' slots in close proximity to any doorways.

Another standard rule is that loose slot machine games are located on the major aisles inside the casinos, again so that more persons could see winning jackpots and be encouraged to play. Notably however, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slot machines at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slot machines.

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