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3Jun/200

Slot Machine positioning


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Books have been written on this matter, and the debates and face-offs about where the "hot" slot machine games are placed in the casino are still bubbling - over 60 years after slot games were first placed in casinos.

The standard rule is that the best slot machine games were put just inside the door of the casino; so that everyone walking by would be able to see real jackpot winners ... be attracted to come inside ... play. Our attitude is that this is definitely no longer the case.

Many of the big name casinos today are titanic complexes ... it's no longer possible to see inside from the sidewalk, so there is no longer a reason to have the 'loose' slot games close to any doors.

Yet another traditional rule is that loose slot machine games are installed on the major aisles in the casinos, again so that more people could see winning jackpots and be influenced to play. Nonetheless, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machines.

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