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14Nov/170

Slot Machine positioning


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Books have been said on this issue, and the debates and discourse about where the "hot" video slots are positioned in a casino are still ongoing - more than 60 yrs after slots were first installed in gambling dens.

The quintessential rule is that the more favourable slot machine games were positioned just inside the entry of the casino; so that everyone passing by would see real jackpot winners and be inspired to come into the casino ... play. Our slant is that this is definitely no longer so.

Many of the mega casinos nowadays are monstrous complexes ... it is not possible to see inside from the sidewalk, so there's no longer a reason to have the 'loose' slots near any exits.

Yet another standard rule is that loose slot machines are placed on the major aisles inside the casinos, again so that more folks could see winning jackpots and be inspired to play. Interestingly though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slot machines at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose slots.

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