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7Jan/170

Slot Machine positioning


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Books have been said on this topic, and the conflict and ruckus about where the "hot" slot games are located in a casino are still bubbling - over 60 years after slot machine games were first placed in the casinos.

The standard rule is that the superior slot machine games were installed just inside the main entry of the casino; so that casino fanatics passing by would see actual jackpot winners and be challenged to come unto the gambling floor and play. Our reasoning is that this is definitely no longer the case.

Many of the big name casinos these days are gigantic complexes and you no longer can see inside from the sidewalk, so there is no longer a reason to position the 'loose' slot games in close proximity to any entrances or exits.

Yet another classic rule is that loose one armed bandits are located on the major aisles inside the casinos, again so that more people could see winning jackpots and be motivated to play. Notably though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their perspective about where to place the loose slot machine games.

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